According to Wikipedia -
Greenwashing (green whitewash) is the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.[1] It is a deceptive use of green PR or green marketing. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment.[2]
Several companies have had to withdraw products from the Energy Star program because they didn't meet the standards. You'll also find many repackaged products in the grocery store claiming to be green, but their packaging color is about as green as they get.
When looking at cleaners, do you look for concentrates which you mix with water before you use them? This dramatically reduces the shipping costs associated with the product. It may seem more expensive initially to purchase concentrated products, but you save not only in shipping costs to get the product to you, but you save trips to the store to get more when you run out.
When you see a "Green" product, look closely at it. Does it really perform better than non-green products. Is there something about it which will lessen impact on the environment?
One example would be "paper or plastic?" Paper biodegrades, but plastic can be recycled, if you will do it. Metal roof for your house, or asphalt shingles? Metal can be recycled, but most asphalt shingles wind up in the dump - never decomposing. However, to be fair, in some areas shingles can be recycled into road surface, mulch or several other after life products.
Go Green! But, go Green carefully.